Yesterday, I finally admitted that I was in trouble. I have been advertising my wares for years the same way, ads on television, in newsprint and even sometimes sponsoring local athletic groups. I have new computers, transportation and even a new cellphone that allows me to be in contact with the world 24/7. But I can't sell a thing. The general public thinks that the price of homes are too high, they can't get financing and literally wouldn't buy if the price was cut by 50%. I will probably have to let go my marketing assistant and my personal secretary. After that, I will lay off my buyers agents and maybe even sell some of my resources that I need to stay in business.
My employees are going to be mad. They think that since I have the new car, big house and all, that I should have to keep them employed regardless of my expenses. I know, I agreed to keep them on all this year, but I am at my limit. What should I do?
This is just an illustration of what Realtors and others in the business have been facing for not just the last few months, but some for the last two years. And of course, most of my peers do not advertise on TV so that is an exaggeration. But most of us have advertised in print, many of us sponsor our local athletic groups or charities and if you were successful, you probably did buy new technology to help with your business.
This is no different from the auto makers. They have done many of the above items to stay on top. But what differs with them and the hundreds of thousands of agent/owners of real estate shops across the land is that we cannot go to Washington hat in hand.
I have no sympathy for those that get to play by a different set of rules. So, be gone big three, good riddance. For those auto workers making $80.00 an hour, there are thousands of openings in real estate for you. See if you can make do with less as we have for awhile.
